Marriott Expands into Affordable Midscale Segment with Acquisition of City Express (Video)

Metropolis Centro – Pool

Marriott Expands into Inexpensive Midscale Phase with Acquisition of Metropolis Specific

Marriott Worldwide introduced immediately that it has accomplished its acquisition of the Metropolis Specific model portfolio from Hoteles Metropolis Specific. With this acquisition, Marriott Worldwide has entered the reasonably priced midscale phase and is launching its thirty first model, Metropolis Specific by Marriott.

Marriott has a powerful monitor report of rising regional manufacturers, and a profitable historical past of leveraging the corporate’s world growth engine and income programs to increase into new markets. The award-winning Marriott Bonvoy loyalty platform in addition to modern digital journey companies, together with Marriott.com and the Marriott Bonvoy cellular app, ship worth to company and drive direct bookings.

Metropolis Specific by Marriott

“With this model acquisition, we have now considerably grown our presence within the Caribbean and Latin America, significantly in secondary and tertiary markets, making us the most important lodge firm within the area,” mentioned Brian King, President, Caribbean and Latin America (CALA), Marriott Worldwide. “We see significant alternative to additional increase the Metropolis Specific model within the CALA area in addition to in different places.”

Metropolis Centro

The present Metropolis Specific lodge portfolio, consisting of roughly 150 properties, is now a part of Marriott’s franchise system. These properties embody city, suburban, and prolonged keep choices in Mexico, Costa Rica, Colombia, and Chile, and revel in distinctive model recognition amongst Latin American vacationers. The transaction has elevated Marriott’s presence within the CALA area by roughly 45 p.c, to over 480 properties throughout 37 international locations.

The Metropolis Specific model portfolio consists of 5 sub-brands: Metropolis Specific, Metropolis Specific Plus, Metropolis Specific Suites, Metropolis Specific Junior, and Metropolis Centro. Within the coming months, the Metropolis Premios loyalty program is predicted to be retired as it’s built-in into the Marriott Bonvoy platform.