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For the brand new 12 months, certainly one of my todos was to test the opposite two listed Champagne Homes in France, Vranken-Pommery and Lanson BCC.
As I discussed within the unique put up, my foremost motivation to purchase Laurent Perrier was that it’s title at all times confirmed up once I seemed up Gerard Perrier.
Utilizing TIKR as a fast comparability instrument, one can see, that the 2 different gamers; Vranken-Pommery and Lanson-BCC commerce at even decrease PEs than Laurent Perrier:
Financials
Nevertheless, we will additionally see that the opposite gamers are rather more indebted that Laurent Perrier. The subsequent desk that I’ve compiled from TIKR numbers exhibits that Laurent Perrier ist each, extra worthwhile advert quite a bit much less indebted than the oher two:
One might argue that the potetnial of Vranken-Pommery could possibly be increased in the event that they handle to enhance their margins. Nevertheless their EBIT margin is at present on the 15 12 months common and was solely higher some 20 years in the past. I actually don’t absolutely perceive why their margins are a lot decrease than Laurent Perrier’s (and Lanson’s), however I’m not certain whether it is value discovering out. The excessive debt load additionally inserts some existentia danger into this companies if, for some cause, they’d have a very unhealthy 12 months or two.
lso the ten yearchart exhibits a transparent image: Over then years, Laurent Perrier (black) outperformed its friends clearly.
Logos
My ultimate, subjective standards can be the Emblem. Listed below are the three logos:
I’m possibly biased right here, however for my, solely Laurent Perrier’s brand has actual class. The opposite logos look extra like logos for fireworks.
Style:
One factor I can’t talk about right here is style. I did a Champagne tasting as soon as and I used to be shocked how totally different totally different manufacturers of Champagne are literally tasting. Nevertheless, style is a really subjective factor and I’m not certain what quantity of Champagne is definitely purchased for style. Myself, I solely drink Champagne very occaionally, possibly annually so I’m positively not certified to give you an opinion right here. Even worse, personally, I do truly desire a great Prosecco if I might have the selection. A lot better worth for cash.
Abstract:
This was clearly not a deep dive and as talked about, my Laurent Perrier place is barely a small place for me that I personal extra for enjoyable. It’s nevertheless attention-grabbing to see that based mostly on a few KPI’s, Laurent Perrier appears significantly better than the opposite two “pure play” listed Champagne homes. Due to this fact I’ll stick to LAurent Perrier in the intervening time…
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