Isobel Lawrance

twenty fifth Mar 2024

Studying Time: 2 minutes

‘Ask for Ellen’ – return of  free crumpets this Easter

The varsity holidays will be daunting for fogeys. It’s a time of nice enjoyable, high quality time with the youngsters and superb reminiscences. However all of this will really feel overshadowed by the price of residing persevering with to chunk. 

Being away from college means free college meals are placed on pause and prices can stack up for fogeys. Meals, power and leisure prices for six lengthy weeks can put a pressure on our wallets. Beforehand, Morrisons partnered with Heinz for the marketing campaign ‘Ask for Henry’, the place folks might get a free meal of a jacket potato and beans. Since then, Warburtons have once more partnered with the grocery store large to launch one other ‘Ask for Ellen’, to provide help to households all through the college break. 

Ask for Ellen

Merely ‘Ask for Ellen’ at any Morrisons café and you’ll obtain a portion of two commonplace crumpets, with butter and jam at no cost. No questions requested, simply scrumptious meals for you and the youngsters. The initiative is called after founder Ellen Warburton, who established the model in 1876. 

Ask for Ellen runs from March 25 to April 14 and might be obtainable to everybody, all day, day-after-day. T&Cs apply. Morrisons may even proceed to damage its Children Eat Free initiative in its cafes, the place little ones can obtain a free meal with the acquisition of an grownup foremost price £4.49 or extra. 

The Warburtons Basis 

Analysis by The Warburtons Basis discovered {that a} staggering 64% of fogeys are apprehensive concerning the elevated prices of their baby being at house for the summer time. The survey of 1,000 dad and mom of school-aged youngsters additionally discovered that folks assume the college holidays will price them virtually £200 additional over the six weeks, as a result of childcare and household actions. Seventy-one per cent of respondents mentioned they’re making ready themselves to purchase extra snacks than regular to plan for day journeys and actions to maintain youngsters consumed the go. 

The analysis additionally revealed the added monetary strain going through households as faculties break up for the summer time. When questioned concerning the typical six-week break, 58% of fogeys prompt they should take care of extra childcare prices as they juggle work and their children. 

Chris Sturdy, Morrisons Café Shopping for Supervisor, mentioned:

‘Supporting our clients throughout the college holidays is extremely essential to us as we all know that many households fear about catering for added meals which might be normally lined throughout the college time period time. We’re subsequently happy to be partnering with Warburtons and providing our clients two toasted crumpets, with butter and jam once they go to a Morrisons café and Ask for Ellen.’